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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020" : 6 Documents clear
KAJIAN SEJARAH DAN PERKEMBANGAN TEORI EFEK MEDIA Musfialdy; Ine Anggraini
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.639

Abstract

Media is one of the important needs for the community, but the media has an effect on the community both directly and indirectly. In Media Effects Theory three paradigms are used by the media to find out the effects of these media. The first paradigm, called the powerful effects paradigm (Direct Effects Models), the media is said to have enormous power so that members of the isolated and anonymous audience of this mass audience will surrender immediately. The second paradigm is the minimalist effect or the limited effects paradigm (Limited Effects Models), the media seen in audience control over selectivity. The third paradigm of cumulative effects (Cumulative Effects Models), the community has too much potential for media in limited exposure. At present, the research on the theory of media effects has developed sufficiently to the extent of several specific sub-areas of research Key word : Theory of media effects
PENERAPAN KANON RETORIKA DALAM UNMASKED POETRY OPEN MIC PERIODE FEBRUARI 2018 Olga Koswanurfan Dianka; Deavvy M.R.Y Johassan
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.644

Abstract

Pada era modern, setiap penyair memiliki kebebasan menampilkan puisi apapun menjadi suatu aksi panggung. Bahkan puisi-puisi yang memuat kritik sosial sekalipun, selama puisi tersebut adalah karya yang baik, dan dapat dipertanggung-jawabkan secara originalitas. Namun, ungkapan perasaan penyair tak jarang sukar dipahami, dan gagal memperoleh simpati penonton. Pesan yang ditangkap oleh khalayak kerap menyimpang dari apa yang sejatinya diutarakan. Jika merujuk pada permasalahan ini, peneliti melihat, pentingnya kemampuan menguasai tahapan berbicara di depan umum (public speaking) sebagai sebuah hal yang harus dipertimbangkan oleh penyair ketika ia hendak mementaskan puisinya di hadapan publik. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data menggunakan metode observasi, wawancara mendalam, serta triangulasi. Analisis data dilakukan dengan menggunakan analisis Miles, dan Huberman yang terbagi atas pengumpulan data, serta informasi, reduksi data, penyajian data, juga kesimpulan. Pada dasarnya, penerapan lima kanon retorika dalam acara pembacaan puisi oleh empat pendiri Unmasked Poetry Open Mic bertujuan untuk menyempurnakan proses berbicara kepada audiens dengan maksud menginformasikan, mempersuasi, mengedukasi, menghibur, serta mendeskripsikan suatu hal yang penting diketahui oleh khalayak. Kata Kunci: Kanon Retorika, Penyair, Speech, Puisi
ULASAN ONLINE DAN PENGELOLAAN KONSUMEN HOTEL SALAK BOGOR Ponimin Said Martriana; Pandu Ramadhan Wicaksono
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.645

Abstract

Industri perhotelan (hospitality) dan pariwisata dalam mengembangkan strategi pengelolaan konsumen akan terkait dengan kemampuannya mengelola aspek komunikasi dengan segmen pasar yang dituju. Artikel ini membahas bagaimana strategi pengelolaan konsumen di Hotel Salak The Heritage Bogor, sebagai hotel yang sudah berdiri sejak awal 1900-an mampu bertahan dan melakukan peningkatan identifikasi konsumennya. Dalam kaitan dengan semakin majunya teknologi komunikasi yang terdigitalisasi, penggunaan situs web travel online dengan fitur ulasan menjadi feedback bagi hotel dan referensi bagi pembaca situs lainnya, yang dapat memengaruhi keinginan menginap di hotel tersebut.
STRATEGI CITY BRANDING MELALUI GELARAN BUDAYA TARI SPARKLING SEBAGAI KOMUNIKASI PARIWISATA KOTA SURABAYA Seyla Pratiwi Lestari; Glorya Agustiningsih
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.646

Abstract

City branding is a strategy used by a city to build and communicate city’s strong positioning regionally and globally through tourism promotion. City branding of Surabaya is a form of Surabaya marketing communication tool in tourism, following the era where cities today rely on branding for packaging and promoting tourism in the city. Sparkling Surabaya promotional activities are carried out in various forms summarized in promotion and cooperation. Promotional material in the form of brochures, books, calendars, posters, pamphlets, stickers, photos, videos, maps, souvenirs, and free magazines can be found at the Tourist Information Center (TIC), hotels, and various other places that are easily accessible to the tourists. One of marketing communications tools of city branding arised nowadays is a cultural event, such as Sparkling Surabaya dance that expresses the city of Surabaya through motion as language of symbols. This study aims to determine the city branding strategy in an effort to promote tourism through the Sparkling dance culture event in Surabaya. The research method uses a qualitative approach with interviews and documentation as data collection techniques. The results of the research are useful for scientific development in the field of communication, especially for city government and the tourism industry in practical terms. Keywords: City Branding, Sparkling Surabaya Dance, Tourism Communication.
EFEKTIVITAS WORD OF MOUTH TERHADAP BRAND AWARENESS “BATIK KERIS” Feren Felicia; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.647

Abstract

Peneliti tertarik untuk meneliti mengenai word of mouth yang efektif terhadap pembentukan brand awareness seseorang ketika melakukan pembelian busana, khususnya busana batik. Teori Stimulus Respons (S – R) merupakan teori yang digunakan dalam penelitian ini untuk mengetahui efek yang ditimbulkan terhadap pesan yang disampaikan (stimulus) sehingga timbul perubahan sikap (respons). Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian eksplanatif. Pengambilan sampel yang digunakan adalah non-probability sampling, dengan teknik accidental sampling. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner yang dibagikan kepada 120 pengunjung Summarecon Mall Kelapa Gading di Jakarta Utara. Hasil dari penelitian ini yaitu terdapat efek word of mouth talkers, topics, tools, taking part, dan tracking yang berpengaruh terhadap pembentukan brand awareness Batik Keris pada pengunjung Summarecon Mall Kelapa Gading di Jakarta Utara. Kata Kunci : Kesadaran Merek, Komunikasi Langsung, Efektivitas Komunikasi
SIMBOL DAN MAKNA SIRIH PINANG PADA SUKU ATONI PAH METO DI TIMOR TENGAH UTARA Erna Suminar
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.648

Abstract

This paper investigates social interaction, the meaning of messages and, human actions are activities based on certain symbols. This research focuses on the Sirih pinang tradition of the people of the Atoni Pah Meto tribe. Sirih Pinang has a role in the fundamental cultural symbols in the life of social courtesy and social interaction. Using the Symbolic Interaction Theory Herbert Blumer (1986), this study explains the symbolic function and meaning of Sirih Pinang which will be useful for everyone in establishing social, economic, educational and, political relations with the Atoni Pah Meto tribe, also for the Atoni Pah Meto community. This study uses a qualitative method with participant observation. Three Indigenous Elders who have in-depth knowledge of this tradition were critical informants in the study. Participant observations were carried out in the field by living and living with the Atoni Pah Meto tribe during the survey in the Kefetoran Aplal North Central Timor Regency, East Nusa Tenggara Province. The results of this study indicate a relationship between the Sirih Pinang symbol and the local religious beliefs of ancestral heritage. In ritual communication to honor the spirits of sirih pinang is a symbol that has ethical values ​​and meaning. Sirih Pinang is included in unifying tribal members and in breaking up as a practice of various forms of communication that has the value and meaning of family and friendship. Furthermore, humans modify the meaning, the result of developing social interaction. Sirih Pinang is used as a tool for negotiation, lobbying, and enters the realm of political communication and then experiences a shift in meaning. Keywords: Symbolic Interaction Theory, Intracultural Communication, Atoni Pah Meto Tribe, Indonesian Culture, Sirih Pinang.

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